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I have just found out that in 2005 Playmates received $25,000, and the Playmate of the Year earns an additional $100,000 and prizes such as a new car. By comparison, the Playmate fee in 1964 was $1000, while the Playmate of the Year received an additional $250.
And even though they're only paid that much they make money on side-jobs as in bachelor parties, strip clubs and more.