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"Joe Kelly was the first writer to show him breaking the fourth wall, with minor mentions as early as Deadpool #4, when Deadpool is informed that he will have to fight the Hulk in order to obtain his DNA; he protests and begins to sing the theme song from the 60's Hulk cartoon: "No shinola I'm scared! This is the INCREDIBLE HULK here! Doc Bruce Banner, pelted by Gamma Rays, turned into the Hulk-- -- Ain't he unglamorous?!? The FREAKIN' HULK!". The same issue also had the three characters in the story (Siryn, Dr. Killebrew, and Deadpool) break the fourth wall on the title page by talking to the reader for a story recap, a practice Cable & Deadpool writer Fabian Nicieza would later copy to much success. In #22, he refers to Marvel's financial troubles of the time ("Where were you when I bought all that stock in Marvel Comics?") while on a jaunt with the precognitive Montgomery. In issue #28, Deadpool again has a clear cut example of breaking the fourth wall when telling Bullseye what issue they had last met. Furthermore, in #29, Deadpool, interrogating a geneticist, referred to the Spider-Man Clone Saga story and its implications for the franchise's popularity, stating "I don't know if you keep up with these things but the kids hate clones. I'd be crucified if there was a clone in this book." Issues #28 and #29 also contain an in-story moment in which Deadpool turns to the "camera" and comments on an aspect of the story. Later in Deadpool #30, Deadpool again breaks the fourth wall for a recap, dressing himself like Hamlet and using Blind Al's skull in place of Yorick's saying this was a way to replace the now missing gatefolds (for a time all Marvel comics had a fold out recap page that has been discontinued). In Kelly's final issue, #33, Death told a disembodied Deadpool that he was now hers for 30 days, obviously referring to the amount of time before #34 would be released. The Wizard Magazine special, Deadpool #1/2, also written by Kelly during his run, has Deadpool note "Isn't it cool how quickly we get to the story when we only have 12 pages?" " Breaking the fourth wall