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It's the same way why clouds are white.
From Wikipedia's article for Snow:
The individual ice crystals often have hexagonal symmetry. Although the ice is clear, scattering of light by the crystal facets and hollows/imperfections mean that the crystals often appear white in colour due to diffuse reflection of all spectrum of light by the small ice particles.
|Includes CC-BY-SA content from Wikipedia's Snow article (authors)|